If you're in the market for an insulated bottle or tumbler, you'll find a lot to choose from. There are cups and bottles targeted to sport-enthusiasts, outdoorsy types, and extreme adventurists, but as Tracee Mathes saw it, there weren’t any for the average woman - the busy mom, girl on the go, or boss lady – who wanted an uber-insulated and ultra-cute drinkware option. That gave the life-long entrepreneur an idea.

• Flutes hold up to 6oz, they stay cold for 6+hours, hot for 1.5+ hours.
• Travel mugs hold up to 18oz, they stay cold for 9+ hours, hot for 3+ hours.
• Tumbler mugs hold up to 22oz, they stay cold for 24+ hours, hot for 12+ hours.
• Large tumbler mug hold up to 32oz, stays cold for 24+ hours, hot for 12+hours.