South Life Supply Co.
Kelly and Heather Abbott turned the economic downturn of 2010 into an opportunity after they were both hit by layoffs at their employers. Heather wished for a new pair of earrings, but having just been laid off, she needed to get inventive. Kelly found a jar of spent 40-caliber bullets and was inspired to create something his wife would love. In the end, not only did Heather love his earrings, but family and friends did as well. That was just the beginning!
Since the initial launch of South Life Supply Co, Kelly has continued to make his unique jewelry designs, while Heather applied her business knowledge to grow their small company into a national brand. They have also expanded their line to include leather bags, bracelets, necklaces, belts, wallets, and more. A lot of hard work, love, and a little luck was the secret for South Life Supply Co, and their success continues, as they are now the leader in bullet and shotgun shell style.